Choosing a video post worth boosting

After entering your public username, the selector lists that account's public Reels and videos so you tick the one you want to promote. Not every upload deserves the spend: pick a post with a clear hook and some pull of its own, rather than the flattest performer in your content calendar.
Record the baseline play count and order reference before you confirm, so afterwards you can compare a real before-and-after instead of guessing. If the target is later made private or removed, delivery can stall, so keep the post public until the tracker shows the order has finished.

